This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > Discussion Forum

Discussion Forum

JennyB JennyB is offline
Starting Out
Join Date: Aug 2003
Posts: 14
email approach

Hello - I am trying to cost out advertising my first retail business and I'm not sure how. I have got the media side sorted (press releases, leaflets etc) but I was interested in finding out more about email advertising. Where can I find the email addresses of potential customers (I am very clear who they are) without going against the date protection act etc? And how much do these cost? Thanks! Jb
Reply With Quote
Statler's Avatar Statler Statler is offline
Join Date: Sep 2002
Posts: 838
Hi Jenny,

Recent Government legislation has made it illegal to 'spam' potential customers with e-mail advertising. You now need to have permission from potential customers to send them such e-mails.

Further information on The Directive on Privacy and Electronic Communications (2002/58/EC) can be found at:

Reply With Quote
nickoliver nickoliver is offline
Join Date: Jul 2003
Posts: 2
It is possible to rent lists from list brokers of e-mail addresses - as long as the addressee has "opted in" for their name to rented. Make sure the broker provides lists carefully matched to your target customer base.
Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are Off
[IMG] code is Off
HTML code is Off

All times are GMT +1. The time now is 07:47 AM.

Powered by vBulletin® Version 3.8.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd. Copyright Shell LiveWIRE 2005-2009