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Waldorf's Avatar Waldorf Waldorf is offline
Join Date: Nov 2003
Posts: 75
Sir Alan Sugar confirmed for BBC 2’s The Apprentice

The Apprentice, the series that gives a unique insight into the competitive world of business, is coming to BBC TWO with Sir Alan Sugar at its helm. Sir Alan, one of Britain’s most successful entrepreneurs, guides 14 candidates as they vie for his approval, and the knowledge that they can make it in the world of business.

Made by Talkback, the series will see the 14 contenders face the longest and most gruelling interview of their lives. They will carry out weekly assignments to test out their business acumen and entrepreneurial skills. Each week, Sir Alan will fire one of them, leaving the rest to go on to another equally challenging task. The one candidate who proves their worth and capability will secure a year-long job with one of his companies and a six figure salary.

Sir Alan, an “EastEnd boy made good” has worked hard to get where he is today. Brought up in a council flat in London’s East End, Sugar is Chairman of Amstrad plc, the largest individual shareholder in Tottenham Hotspur, owner of Viglen the computer company and owner of the one of the largest private property companies in Britain. He has long been a major champion of promoting enterprise in the UK.

Sir Alan says: “My philosophy has always been to work hard, be honest, be frank, be credible and always learn from your mistakes. My good news/bad news approach to business has earned me a reputation for being blunt but you’ve got to have what it takes to make it in business.

“I was delighted to be approached for this role. It sits perfectly with my long held belief in the importance of promoting enterprise. What a great platform.”

Jane Lush, Controller Entertainment Commissioning, added: “The Apprentice is a breath-taking and original way of using entertainment to bring business to those who might not have thought it was for them.”

Daisy Goodwin, Editorial Director at Talkback productions will co-exec produce the series with Peter Moore (Cutting Edge, Jamie’s Kitchen), and Tanya Shaw (Lad’s Army, I’m A Celebrity…, Pop Idol) as series producer. Patrick Uden will be involved as a senior programme consultant.

Daisy Goodwin says: “I’m very excited to be making The Apprentice, the first entertainment show to have a real point – to show what it really takes to get ahead in business”.
Peter Moore says: “This is a series that tests entrepreneurial skills and rewards the winner with a fantastic job, at the same time acknowledging the British sensibility towards naked ambition and the accumulation of wealth.”

The Apprentice is based on the hit US series of the same name and fronted by Donald Trump. It was created by Mark Burnett and produced for NBC by Mark Burnett Productions. The series was a huge hit for NBC achieving 28 million viewers for the finale in April 2004. The American show will air on BBC2 later this year.

Anyone wishing to take part in the show should go to to apply.
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