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vernonpurcell vernonpurcell is offline
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Join Date: Aug 2010
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Seo

This is a area that is hard to get to grips with, firstly there are a lot of people who can talk the talk, but not walk the walk, and they get away with it, because most people do not fully understand what need to be actually done.
Now we all have website here I would thinks, some are competing, but that should not matter, can everyone get together and maybe do an idiots guide to seo. starting from the begining, step by step instructions on what to do, where to do it. Like where to make blog post, where to submit article, how to social bookmark, and things like this, what ever it takes to get you site up high in google.

I am sure we can get some good imput from this site.
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Jarvooo's Avatar Jarvooo Jarvooo is offline
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Interesting topic, the only problem is there isnt a set rule for SEO, what works for some doesnt work for others, what some people make work, others cant do, too many conflicts of opinion and for the web designers etc among us, its losing trade too, giving away something we offer
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silklink silklink is offline
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Alas Jarvooo is right - if there were a set of rules we would all be doing seo correctly and the seo experts would have to move on to seo v2 or something in order to get their websites higher than ours

I like to think of seo as another term for good old fashioned marketing. It is important to address the content and meta-data (data about the document you are reading) in each and every web page, it is then down to how you market that page or set of pages. For most people the most important page on their site is their front / home / index page. I can knock you up a lovely looking front page, but do you know what? The content of that page takes me far longer than any of the development. So once the page is complete, both me and client need to get exposure of that page out on the streets. In the old days (about 5 years ago ) they called it copy writing and advertising.

There is loads of stuff on the net about seo and if you care to look you will see similar themes and patterns. Seeing themes and patterns is what it is all about when reviewing the content of the page you want folks to find. You need to determine who your competitors are and look at their websites and words they use. You need to look at the patterns of words and phrases and note them. Then you need to find out popular searches for your products, services etc. and see what words and patterns your competitors are not using. WebCEO has a free version which is great for this sort of thing.

It really is an art and takes a good while to learn. I provide seo services, but I certainly don't know all the tricks. Some people have devoted significantly more time to this than I have
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vernonpurcell vernonpurcell is offline
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There are a set of fundermental rules that will suit most sites
ie blogging comments, and posting
Article submission
Link building,
You will not lose anything if everyone was to bring something to the table
Most of what seo is about is off page, as most onpage can be done in an hour or so, depending on your site
Q: How hard is it to find 40 do follow blogs with a PR6.
A: 1/2 as hard if two of you are trying to find them
More hands make light work
I am already number 2 in google for one of my website, not much to do to get it No 1, but it would have been easier with a little help
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uksbd's Avatar uksbd uksbd is offline
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Here is a little SEO tip

When doing a backlink campaign, have something the other person might like on their site as the backlink.

I recently did an experiment with a little button, by giving people the choice of using a text link or a button to link back.

Not only did it increase my number of backlinks, a high percentage used the option of the button rather than the text link.
More here, Using buttons when link building
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danieljackson danieljackson is offline
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Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

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vernonpurcell vernonpurcell is offline
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This is what the post was all about some people can talk the talk, but cannot walk the walk, in the seo world.
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uksbd's Avatar uksbd uksbd is offline
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Quote:
Originally Posted by vernonpurcell View Post
This is what the post was all about some people can talk the talk, but cannot walk the walk, in the seo world.
I think you will find most that can "walk the walk" don't bother trying to talk things up, they let their results do the talking for them.
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leightymms's Avatar leightymms leightymms is offline
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As you have mentioned, there is some great stuff available on the web with regards to SEO. I've had some good results for clients, am just starting to implement for my sites and have picked up some useful pointers on the way:

-The google keywords tool is an invaluable starting point, it is a great way to research which words / phrases are achievable (how competitive they are) and how much traffic could be generated from these

-Use the long tail or 'stemming' - initially target less competitive terms using geography or an attribute to the product / service (e.g. rather than 'shoes' try 'cheap basketball trainers' or 'trainers in Glasgow').

-Onsite optimisation is the first step and can achieve good results with few backlinks for less competitive terms. It is all about consistent of keyword usage throughout the page / tags / titles / descriptions and it is about focus.

-Ensure the website has a sitemap in place (submit this to the engines) and ensure the robot file works correctly

-Backlinks are about 70% of SEO effectiveness. What each search engine is looking for varies considerably but Google, which controls around 90% of search traffic is looking for quality links, quantity is not always as important - so that authorative backlink from the BBC for example could make all the difference.

-There are many techniques to develop backlinks, via social media campaigns, RSS feeds, widgets, podcasts, images, reports and other linkbait - be creative

-Try to ensure backlinks are one way (i.e. from their site to yours) and use anchor text e.g. 'fast printing' as the hyperlink, using the keywords, rather than the website URL - this really helps the search engines.

-Having a good RSS feed / blog can do wonders. Keep adding to the content of the website, keep it 'fresh'

-Be careful of 'blackhat' techniques, linking to/from dodgy sites, paying for links, keyword stuffing etc - these can lead to removal of the website from the search engines indexes in the most extreme.

-Avoid duplicate content

-Use Google analytics / webmaster tools to keep ontop of results, test and improve

-Ensure the site is written to convert users once they are with you. Capture opt in emails as part of your sales funnel

That is just the tip of the iceberg but hope that it adds to the library of tips you are pulling together.
If anyone wants to chat about their SEO and get a few free pointers, please feel free to contact me by phone/email - details on below websites.

Leigh
Green Marketing
small and startup business marketing
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vernonpurcell vernonpurcell is offline
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Quote:
Originally Posted by uksbd View Post
I think you will find most that can "walk the walk" don't bother trying to talk things up, they let their results do the talking for them.
Thats is what I say. Our site went from page 20 no 2 to page 8 no 6 for the keyword leaflet distribution
We still have a lot more to do to get it in the top 5 within 4 weeks

You see a lot of what we have been doing could have been done for at least 3 other sites simultaneously
So we would have had to work less and achieve more.
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Kaizen Print's Avatar Kaizen Print Kaizen Print is offline
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I could write a book on "How not to do SEO" from what I have witnessed over the past year. leightymms has it pretty much nailed there btw on how to do seo.
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vernonpurcell vernonpurcell is offline
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Yes there are so many people taking advantage of people that doe not know about seo of there site, roughly no what do do to get my website up there, but its the time to sit and do it. I was talking to a company once, that did not even have the url correct, then another guy that would try to get me to use much easier keywords, one wanted 750 a month and the other wanted about 200 a month

Now some people say that the domain age plays an important part in ranking, but I got a site to number 2 with a domain that was 4 weeks old

But saying that I do have a domain that must be 12-14 years old, which I am going use for another carpet cleaning company which is www.masterclean.com, I hope they are right on this one, as we are going to put a new site up soon.
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vernonpurcell vernonpurcell is offline
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Now from page 8 to page 4 for leaflet distribution
Page 1 for leaflet drop
Page 1 for leaflet distributor
Lets see if I can get on page 1 for leaflet distribution in 2-3 weeks
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vernonpurcell vernonpurcell is offline
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Like I prommised
Gone from page 4 to page 2 for keyword leaflet distribution
Just by doing box standard seo
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wiremanman wiremanman is offline
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I have one question, except linking building, anything needed for SEO?
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