Paper-overload?

[Lorna]

Dear All,

I have reached a stumbling block in terms of marketing material which needs to reach a large audience. I am currently sending out my company brochure and mailing leaflets, but with limited success. I am toying with the idea of lessening the ‘paper trail’.

Does any one have any ideas as to how I can promote my company’s products and services without sending out so much ‘bumph’?

Any suggestions are welcome.

[Marketeer]

If you feel you are wasting too much time, energy and resources on your direct marketing materials then you are in the same boat as nearly every person involved in direct marketing! The crucial point is the targeting. Who is receiving your info and for what reason? Remember, every person is as individual as a snowflake!

Some research indicates that 4 out of 5 businesses want to be approached directly. The important bit is the letter that accompanies your "bumph". "The letter sells; the brochure tells" is one little ditty you should bear in mind.
Perhaps a look at your copy and a clear marketing communications strategy is what you need?

Feel free to contact me for an informal discussion.

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