This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > Discussion Forum

Discussion Forum

fjmlc fjmlc is offline
Entrepreneur
Join Date: Mar 2005
Posts: 31
advertising - radio

I'd like to make a jingle to advertise my business on local radio - how do you do it?
Reply With Quote
nick.martin nick.martin is offline
Connector
Join Date: Oct 2005
Posts: 672
get an annoying person to shout loudly down a microphone, then ring your radio station.

or try: www.spacecity.co.uk
Reply With Quote
nicolaca nicolaca is offline
Connector
Join Date: Nov 2005
Location: South Manchester
Posts: 227
I know someone who does this - drop me an email and I'll dig his details out

Nicola@allwords.co.uk
Reply With Quote
stoop_uk stoop_uk is offline
Guru
Join Date: Jan 2006
Location: Glasgow
Posts: 103
What area are you in?
__________________
Stewart Priest
Reply With Quote
fjmlc fjmlc is offline
Entrepreneur
Join Date: Mar 2005
Posts: 31
hounslow
Reply With Quote
jklondon jklondon is offline
Connector
Join Date: Dec 2003
Posts: 351
on this topic anyone spoke to any national stations and got prices - had a meeting with KISS recently so interested to compare quotes
__________________
Text ASK (product code) to 60066. 25pence for the best price from over 750 UK Retailers.
Reply With Quote
stoop_uk stoop_uk is offline
Guru
Join Date: Jan 2006
Location: Glasgow
Posts: 103
Radio advertising in the Greater London area can unfortunately prove to be prohibitively expensive to all but big businesses, but generally, your local radio station should have a Creative Services Department who work closely with the sales team and can write your jingle and arrange for it to be recorded (usually by a production house).

One thing to ask about when speaking to the salesperson at your radio station is what their listening figures are for the area you want to advertise in - the cost is pretty much directly related to the RAJAR figures.

I would recommend letting the creative team at your local station write your ad and jingle - they tend to have a good handle on what will work in your area.

(and yes, I do work for a radio station )
__________________
Stewart Priest
Reply With Quote
jklondon jklondon is offline
Connector
Join Date: Dec 2003
Posts: 351
hey stoop - I gota quote of 2500 for the production of a 30 second jinggle - how does that compare to the market average?

Txs!
__________________
Text ASK (product code) to 60066. 25pence for the best price from over 750 UK Retailers.
Reply With Quote
stoop_uk stoop_uk is offline
Guru
Join Date: Jan 2006
Location: Glasgow
Posts: 103
It's KISS London, isn't it? If so, that's not all that bad..
__________________
Stewart Priest
Reply With Quote
Sherry_D Sherry_D is offline
Connector
Join Date: Jan 2005
Posts: 416
Quote:
Originally posted by jklondon
hey stoop - I gota quote of 2500 for the production of a 30 second jinggle - how does that compare to the market average?

Txs!
Is this for just 30 sec on a one off occasion or you get several 30sec slots. Just my curiosity!
Reply With Quote
stoop_uk stoop_uk is offline
Guru
Join Date: Jan 2006
Location: Glasgow
Posts: 103
That should be for a campaign - a few spots per day for a week or so...
__________________
Stewart Priest
Reply With Quote
TamarTelecommunications TamarTelecommunications is offline
Maven
Join Date: Dec 2005
Posts: 84
If you want to make your own ad I would stongly advise you to get the sation's creative/production department to produce it for you.

Ask the station that you are looking to advertise on how much they charge. There are plenty of production companies that can undercut them as many station groups are now outsourcing the production to the same production companies...

We sell professionally recorded 30 second voiceovers to our customers for 50.00 for use on phone systems. For ads they will charge more due to the extra prodction work required.

Jamie
Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT +1. The time now is 02:59 AM.


Powered by vBulletin® Version 3.8.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd. Copyright Shell LiveWIRE 2005-2009