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NGOZIKA77 NGOZIKA77 is offline
Join Date: Jan 2006
Posts: 42
Where do I start in producing a hair care range?

Hi guys and gals

Happy New Year!

Please can you help me? I wanna produce a hair care range for ethnic hair but am a little confused as to where to start.

I have so many ideas and much enthusiasm but cannot articulate them well at this stage.If you can answer one or even ALL of my queries below I would be truly grateful.

1. Do I spend a lot of time on the market research and see if there is a market first before getting the product developed.

2. If I do carry out Market research first and then get the product made and the product is not "stable" in that form thus needing a big rethink - then what?

3. Does anybody know of a decent contract manufacturer of such products?

4. Does anybody know where I can find a market research conpany that is good and has experience of consumerism in terms of the ethnic community?

5. Does anybody know of a chemist (industrial) with experience in this field or know where to find one who will be able to advise?

6. Does anybody know of a good mentor who will be prepared to advise me. I am based in the South London area?

Thankyou in Advance...........
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JustOneUK JustOneUK is offline
Join Date: Nov 2005
Location: At my desk - always!
Posts: 1,034
the first hurdle I would say is that thru concept-market research-product development-production-testing-packaging-marketing etc, you are looking at 200K minimum,

if you have that finance, you can move on to step 1
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sfletcher sfletcher is offline
Join Date: Feb 2004
Location: Blackburn
Posts: 226
Originally posted by musicman
sounds like quite a task.........did yous ee that programm make me a million - it was called something liek that, one of the peopel was setting upa nd launchinga childrens shampoo was loads of work for them..and took loads of money....

We interviewd Leila Wilcox, winner of Make Me A Million, for issue 4 of YEM (out 1st Feb). It was hard work for them put they perservered and now have their products in most supermarkets.

The very very first thing you need to do is market research. Get out on the streets and ask people. When interiewing Leila, she said she spent weeks out on the streets with a clipboard, that this was the worst part of it all, but also that she found out vital information about what people wanted.

MArket research is the most important, and you wont spend too much money doing it, therefore if there is no need for your product, at least you wont have put a lot of money down

Hope this helps

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Belinda Belinda is offline
Join Date: Apr 2003
Location: Staffordshire
Posts: 655

Agree you need to market reseach both the end user and also hairdressers assuming you want to sell via hairdressers and market it on a professional level rather than as a FMCG via supermarkets.

You might do well to visit the Afro Hair Show, details here:

If you are not a haridresser I would suggest spending time working in one to understand hair and then research hair care products and each ingredient. For info on manafacturers look here:
for further info on the cosmetics regulations visit: Hair products are a cosmetic and you will need to abide by a range of regualtions however your manufacturer should be up to date on all these.
The CTPA can also provide lists of chemists and manufactuers so worth emailing them.

HTH, all the best.
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