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benkinley benkinley is offline
Join Date: Apr 2008
Posts: 30
All of the answers to your questions are dependent on exactly what product you are trying to launch. As far as I am aware, if you want to make a "sales pitch" to the big retailers you should go about doing this by making contact with their head office. If they sound interested in your product you will be invited to demonstrate it/give a presentation and the retailer representitve will have the oppertunity to ask you questions. You must have information about manufacturing, cost per item, how many can be produced etc. - You will need a solid plan if you are going to approach the retailers with your product.

If you are getting to the stage where you want to pitch your product I would suggest that you sort out your packaging first. Packaging can really sell an idea. Im not too sure that you have done this because you had questions about the barcode. Barcodes are unique to every product and the numbers on the barcode are not random - they code for specific information e.g. where the product was manufactured.

The mark up price from cost price is usually relative to the number of products purchased by the retailer. I.e. you will be expected to narrow the margin between cost and mark up if the buyer will purchase a greater amount of your product.

Press is again dependent on your product. If you have something original you have a much higher chance of being able to obtain press coverage. Contacting appropriate magazines and obtaining interviews with their writers can gaurantee a level of press coverage.

Hope thats helped a bit,

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