what are the right promotional methods?

[taskew]

I am in the early stages of developing my idea of providing a made to order clothing service which enables customers to in essence design their own clothing, which I would produce for them. I wanted to know what the best promotional methods would be for a business of this type?

[Statler]

Hi,

Who are your target market? Who is your typical customer going to be? What does this typical customer do for a living? Where does he/she shop? What does he/she do in their leisure time? What newspapers/magazines does he/she read? What websites does he/she like to visit regularly? The key to promoting your product is to know as much about your typical customer as possible. For example, there may be little point in advertising in a free weekly newspaper if your average customer never reads it.

Lee

[annepink]

Hi,

I agree with the previous mentor and establishing a customer profile is essential. Given the nature of your proposed business it is likely to be a niche audience rather than a mass audience.

One target group may be defined as "higher income people who are really interested in fashion." Therefore womens' magazines and direct marketing may be the best approach for example.

Good luck,