View Full Version : Marketing new business
16-01-2003, 05:17 PM
I am in the process of setting up a new business specialising in designing customised courses, aimed at training companies and individual trainers.
My difficulty is marketing this service, though I know that there is a demand for it. Does anyone have any ideas about the best methods of advertising?
16-01-2003, 06:38 PM
You might like to do a cheap mailshot to local businesses. It needn't be expensive, but try to be imaginitive otherwise it'll end up in the bin!
We once sent a screwed up leaflet in a box out to potential clients. The leaflet said, "Since we've saved you the time of screwing this flyer up, you now have the time to read it!"
Simple, but effective.
Try to find a recently formed design & print company who may be willing to do the design work at a discounted rate to build up their portfolio.
Also, try to get some projects under your belt (maybe not at a profit) so that you can use them as references to potential clients.
I'm working in marketing at the moment so if I can help further, email me at: email@example.com
16-01-2003, 06:39 PM
If you are working B2B you can just pick up the phone and cold call people. Do a little research on the company beforehand and get the contact name.
and then explain what you do. ask open questions and always write a letter afterwards backed up with some further info about the company.
Im sure it will be a success
16-01-2003, 10:12 PM
Thank you Carlos and Elena for your advice - I intend to try these methods and see if they bear any fruit.
17-01-2003, 10:55 PM
We are a design & marketing agency and at the moment ahve a special offer on to design a logo free of charge.
For more information email us @ CLICK HERE (firstname.lastname@example.org)
We can also offer advice on the best approach to marketing your service or product. It's impartial & free.
our web site (http://www.dynamite-productions.co.uk)
Advertising is where you get to express your creativity in business, so whenever you review any idea for advertising, make sure it fits your mental image that you have for your business, and that you're confident it's driving your business the way you want it.
On this note then, rather than simply plucking a few advertising ideas out of nowhere, develop a basic marketing plan. It needn't be 100 pages long - hey it might not even need to be 1, but make sure that you know exactly what your advertising is for, who it's aimed at, how you propose to do it, how much you intend to spend et cetera. Find some samples and other help at http://www.mplans.com/
No need to follow this site strictly step by step (and if you're confident of your market there's no need to consider an indepth demographic analysis!), but take the basic structure from it. Oh, and make sure you *write it all down*. So many people just keep it 'up there', but there's nothing better than writing it down and keeping a fixed plan! Not only will it clarify your thoughts, it's always beneficial if you're required to convince anyone of the viability of your business.
With respect to ideas for advertising, talk to people! How do your competition promote themselves - is it basic ads or do they have a stunning marketing plan? (It's likely to be the former...). Why don't you approach the local small-newspaper press and try and put a twist on your business (i.e. a story along the lines of "local business-training genius plans to win Shell Livewire, by coaching this years judges!"). If you try and get friendly with your local press you'll be surprised with what they'll be prepared to write!
Finally, because of the nature of your business why not try and negotiate with a local advertising agency to provide them with (in your case) with 'top class staff training' in exchange for a little advertising. You help them and they help you...
btw - I wholeheartedly suggest picking up a copy of the 'Do Something Different' Virgin business guide, available at http://www.amazon.co.uk/exec/obidos/ASIN/0753505282/202-4948795-6031039 for circa £5.
Anyway, enough ranting for a first post, just go for it and make a real success.
19-01-2003, 06:30 PM
Thank you for the practical advice - I'm working on these ideas.
20-01-2003, 09:45 PM
hi, could I first ask you how you know there is a demand for your product.
If you know there is demand, then you will know where the demand is coming from, e.g. business people, teenagers etc. You should therefore pick the correct target market and advertise appropriately. If it was for teenagers then in magazines, for business people, the FT. I don't fully understand the nature of your business and therefore cannot help that much. Advertise locally first and then expand, generate demand from within then expand once confident.
I should have taken philosophy.
The Dedsoldya is back.
20-01-2003, 10:21 PM
Thanks for your reply.
I know that there is a demand because I am a teacher. Many educational establishments/companies need courses to be designed, but often do not invest in developing effective materials. Therefore, it is the marketing of the product/service that is the issue - convincing them that they need them in the first place.
21-01-2003, 11:36 AM
if you are aiming to set up courses to train company employees then I suggest you concentrate on aiming the marketing strategy at new businesses, mature larger businesses will already have routines of training new staff and will save money doing the training internally. Many people who set up new businesses haven't properly planned out a strategy and haven't considered all options concerned with their business, they will immediately see the possible probelms but not the improatnt ones. Most new businesses if taking on staff wont know how to train their staff appropriately and correctly. You could possibly put adds in small business magazines, business start up magazines, on forums such as this one, you may try putting adds in your local yellow pages directory. However if you think about it most new businesses are very concerned with the amount of money they are spending, yours is a particularly hard industry to get into, many businesses will be put off by the idea of spending money on a service when they could opt to train the staff themselves and save money. Your marketing should be direct and too the point, emphasize the need for your service, directly target (ringup), new businesses, or go in and see the managers emphasizing the importance of training new staff and that the benefits outweigh the costs. Do you know if you are providing a reletively cheap service towards competitors?
Having said all the above, you seem to think there is a demand, if there is then you will have no problem. However just pretend that the business owners are lazy and not aware of the benefits of what you are offering, contact these business like I said above, have face to face meetings, again, if there is a demand you will have no problem convincing the owners that your service is a necessity.
21-01-2003, 01:09 PM
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21-01-2003, 01:47 PM
31-01-2003, 03:46 PM
I am also trying to set up my own training company, maybe we can share ideas???
31-01-2003, 08:51 PM
Sounds interesting. Feel free to contact me on Lorna@lhunte.freeserve.co.uk
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