View Full Version : Is sales really a priority?
06-01-2003, 05:28 PM
I have worked for a number of smaller companies and found the same dilema: satisifying exsiting customers vs finding new one's.
Small business seems to be a lot about fire fighting and not a great deal of business development.
I'm thinking of building up a contract sales agency targeted at SME's and sole traders but need to know if my experience is shared by others.
Do owner/managers find enough time to sell, grow the business etc or would an extra pair of hands be useful every now and again but not a full time sales person?
Answers on a postcard and potential clients most welcome!
06-01-2003, 05:51 PM
This is the idea that I based my business on, and have found it to be quite successful Although I do not advertise as a sales specialist, I have found that smaller businesses cannot afford to pay a full time sales person, but can enlist help and can afford the services of some one freelance for a few hours or weeks even to take some pressure of them.
I think it is a good idea and certainly see my business stemming in the sales freelance direction.
07-01-2003, 02:48 PM
This is something that would definitely be of interest to me - I am thinking of setting up a website, and although I am loathe to rely on advertising as the main bulk of revenue, my target audience is of potential high value to advertisers. I work full time and as such selling my idea to agencies and advertisers is not really an option, but at the same time is likely to be essential!
I'm only in the very early stages of my idea, but if anyone would be interested in selling advertising space and presenting my idea to media agencies and advertisers then I would be very interested to hear from them, and also to know how renumeration would work - would it be based on commision, a fee or a combination of both?
07-01-2003, 02:49 PM
Yes we do find that all our time and energy is spent on our existing clients. At the moment that's fine as we've got a lot of word of mouth business which is keeping us as busy as we could possibly be, but in an ideal world we should be on the lookout for new customers at the moment so that we hopefully never have really quiet periods.
It is definately something our business would be interested in.
07-01-2003, 03:02 PM
Well it certainly seems as if there is some demand out there!
I would love to receive more details from anyone who is interested in a sales service.
I'm considering work on an hourly basis + commission or developing a service plan with a monthly retainer fee.
As this is a forum, what do you think would be the best charge model, except for free of course :-)
I'm working on a few other projects at the moment but I think I'm going to seriously look at this sales only business more closely.
Anyone keen to talk more email: email@example.com
07-01-2003, 05:04 PM
That's one of the major problems for many SMB/SME companies.
Usually founded by a person with great technical ability or entrepreneurial drive, the ramp the business up by word of mouth, but this slows when they get bogged down managing existing clients.
They become demotivated because the growth of the business also slows and the funnel becomes dependent on one or two regular customers (good old pareto!).
I think your idea, whilst not the first, is certainly the way to go. Contracting out your sales force will allow companies to focus on their core competencies such as the product or solution.
If you need any help, shout. I'd be interested to see how you get on.
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