View Full Version : Market research for teaching

eve schuttler
25-04-2003, 02:43 PM
Before I ask the question I would like to shortly describe what the business is about:

I would like to teach children/teenagers literacy and numeracy online.

Could you tell me where I could get free but quality market research information about my customers?

Gerry Ford
29-04-2003, 10:45 AM
Hi Eve
I suppose the first question you need to ask yourself is 'who exactly are your customers?' Whilst your consumers may be the children with literacy problems, your customers may be their parents, local schools, local authorities, voluntary agencies, community groups etc.
With reference to good research sources - you should have a look at the marketing section of the Livewire site but for specifics on the number of children with literacy problems you could start with your local education authority.
Kind regards