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abzol
28-02-2003, 05:17 AM
I wanted to start up my own brand of soft drink but I don't know how I should go about developing the idea, What should my initial move be?

Hannah
05-03-2003, 10:26 AM
Hi Abzol

My first step would be my research. I know that this is a very crowded market place and the costs of entering this market would be great in terms of spending on marketing and getting your brand known. Search for business and marketing reports at your local reference library and find out how big your market is , what external factors may effect your business who are your competitors etc. A good starting point may be to access the free essential business kit on the shell-livewire site - simply enter your details and they will send you a pack via email or post.

Good luck - I hope that this helps