View Full Version : Online sales for travel business
06-02-2003, 12:52 PM
I am having great difficulty in turning enquiries into sales. We offer discounted attraction tickets and villas for Florida holidays. We are one of the cheapest on the market and our website is the main selling point. having advertised in the printed media, I feel online marketing is the way forward. We advertise on Google Adwords and get many hits but not enough sales. We are submitted to websites but we are not ranked highly enough. Waht avenues could you suggest?
Thank you for your advice
10-02-2003, 04:11 PM
Getting your website ranked in the top 20 sites in the category you wish is really difficult when you do not have the same level of investment your competitors may have they would tend to get ranked more highly for their advertising spend.
There are companies who offer to get you into the top 20 searched sites but they are expensive.! Have you enquired how each search engine ranks sites and made sure your site complies with their process, often keywords are important. Web referrals are however usually low when converting interest into sales.
Perhaps you may need to profile your customer a little further to identify closer routes to them. And/or, try writing press releases to be featured in the media to generate sales leads. You could also buy mailing lists to fit your targeted profile.
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