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Why SEO
20-10-2011, 03:14 AM
I would like some advice please. I am trying to help an author of a great childrens book. She has a single page website advertising her book (see here (http://marciaandrade.com)). I have advised her that setting up a new website on the domain readingbooksforkids.co.uk would be a good idea.

The problem is she has zero experience of setting up a website let alone marketing one. I would love some simple ideas from you on other advertising strategies. The book is on Amazon already and I have suggested giving away a free short story related to her novel, to build a fan base/email list.

I am also in the process of teaching PPC which may or may not create sales.

Any other ideas would be great.

Thanks

simonr
20-10-2011, 09:43 PM
I presume from what you're saying that this is self-published? I've not got anything against that - just that this kind of thing is what publishers are for! This is why they take their money! :)

I don't know how successful it would be, but your friend could try tweeting the book - or about it! 140 of storyline would take forever, but it could be just daft enough to catch the popular imagination....

Mark Johnson
28-10-2011, 10:44 PM
I like your idea about setting up her email list and using a free short story to grow her list. Her site could use a bit of a makeover to make it more attractive to kids and parents. Have she tried using Facebook? If she has just 200 close friends in there, that book could go viral in an instant.

vikram04
31-10-2011, 09:39 AM
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Sarest
16-01-2012, 10:21 PM
I am interested in*this*info*too ...

TitanWebsites
17-01-2012, 03:57 PM
Hi,

Now that you have put the domain out there I suggest you register it straight away before someone grabs it.

HOWEVER that is not the domains I would chose.

Is the book a one off? Or are more in the series being written?

If you have no experience in setting up websites or SEO, I would suggest starting doing that with your friends business may not be the smartest move for either of you.

What sort of budget is there?

In all seriousness I would recommend using an expert, but without know what you are prepared to spend I can't make any real recommendations.

My colleague runs a marketing business, and I am sure he would have many good marketing ideas.

Tweeting may help. But I suspect you need something more targeted.

Has anyone reviewed the book? Is there interest from the publisher for a follow up? Is the write wanting to do more, are they interested in creating a website, with frequent content updates?

Let me know these details and I will see what suggestions I can come up with.

Thanks

andrewpallett
17-01-2012, 05:10 PM
I'd say now that you have the product (book) - you need to start marketing it. The only thing I can think off the top of my head regarding traditional book promo's is to do a short reading / extract from it - you could suggest touring schools and reading to the kids.

If you rolled out the reading to other areas, I'm sure you could pick up some local media attention.

Best,

Andrew

InkyNib Illustrations
18-01-2012, 08:01 AM
No idea regarding the web based route but as far as traditional publishing goes she'll want to pick up a copy of the writers and artists year book and a copy of the childrens version as well. It's pretty essential if you're involved with books/writing or illustration/cartoons.

Looking at the web page she's wrote something that goes down the well trodden path of magic and sorcery which no doubt ends with a moral lesson of some sort. Who is she aiming the book at? As the central character is a teenager it's unlikely the book would appeal to to a younger audience without some form of illustration and very child friendly prose and if she's aiming it at the 11+ market then she's competing with the likes of Harry Potter.


On saying all that though she works as a teaching assistant at a school so has a perfect test bed via the kids she works with and already understands the process (I assume) of how kids books end up in schools, how tours are arranged etc which gives her an edge over other authors who haven't got a clue where to start.


If she's going down the self publishing route then there are plenty of websites that can provide publishing services for very little. It's then a case of publicity which can be done very effectively through indy book shops, parenting magazines and specialist kids/teens books fairs.

Chris
www.inkynibillustration.co.uk

JudyChristopher
18-01-2012, 10:02 AM
I appreciate the way in which he presented to this particular problem and will also give me a lot of thought in the feed. However, thanks to the phenomenal, and though not necessarily agree with this total, I appreciate your state of mind.
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meisage
18-01-2012, 11:11 PM
Surely, this kind of product will be known in no time. You just got to have the confident on marketing this! Those suggestions above are truly useful. You can definitely start locally! By the way, you can do so much more on your website,to make it more attractive!! Good Luck!

VLAHAKISA
31-01-2012, 10:18 AM
Self publishing can prove successful but sudden bursts of viral activity based on sheer good luck/a great book resulting in good income let alone riches are exceptionally rare. The market is saturated with self published books - bear in mind there are a lot of talented people out there self publishing too ... thus competition is high.

Most self published authors make money like the rest of us - by relentlessly promoting their product/services. By working hard to achieve the sales.

If she doesn't know how to promote her book or website right now, she needs to learn. There are plenty of places online to learn how to market a book, she needs to read and learn from them if she wants to succeed and if she's serious about succeeding.

It's unrealistic to think that it will just happen with a small amount of effort once the 'word gets out'. This is simply rather unlikely. She will most likely need to sell her product day in day out, just like most businesses do and she will need to start learning how to do that ... but like I said, there is lots of information out there about how to promote a website, how to promote a book and so on.

Amanda