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View Full Version : How much to charge?


SunshineCupcakes
14-01-2008, 05:03 PM
I am going to a produce market to sell my cupcakes.
I am not sure how much i should sell them for.
I was going to sell them for 1.50 when my online shop is done. (this is what other cupcake companies charge).
I know i cant sell them for that at a produce market but i was thinking maybe 1 each.
Here is a picture of my cupcakes
http://www.flickr.com/photos/17650584@N05/2131297118/
How much would you expect to pay?

Widgey
14-01-2008, 05:14 PM
What is the diameter of them? Hard to tell by the pic.

SunshineCupcakes
14-01-2008, 05:20 PM
They are 2.5" in diameter. Slightly bigger than a fairy cake.

DeterminedOne
14-01-2008, 05:23 PM
1 for 1 cake!!!?? I honestly don't think you'd sell many if any at that price, 50p would be the absolute max for me.

I'm intruiged, when you sell online, are you selling the ready baked cakes or sets to make them??

Laura

SunshineCupcakes
14-01-2008, 05:28 PM
Hi,
I will be sending them ready baked and decorated to customers nextday delivery.

Widgey
14-01-2008, 05:50 PM
Hi SunshineCupcakes:

To be honest at that size (2.5 inches) a pound is a little too high for me to be interested in. Maybe at 75p tops, but do you have a minimum order number to make it worth your while? and also how much is P&P on top of that?

DeterminedOne
14-01-2008, 05:59 PM
That is what I feared!! Now I'm usually reasonably diplomatic but I'm going to me a little harsh with you here, I think that is possibly the most crazy idea for an online business I've ever heard of.

Please do one thing for me, before you spend any time on your web business please send yourself some of your cakes next day delivery and see how they arrive. If Royal mail get them to you with topping still intact and they're not the thickness of an envelope then it would be a miracle.

Did you know that the minimum next day delivery charge for packets is 4.30? Why would someone want to pay 4.30 postage for a few cakes that will be stale within a day?

I would stick to food markets etc...maybe approach food shops in your local area....but the internet is definitely not the way to go .

eco2you
14-01-2008, 07:13 PM
I think you can get "Bakin Boys" range(cookies/cakes) by post, but that stuff virtually glows....... Costs a minimum of about 14 I think too.

bluecube
14-01-2008, 07:37 PM
In all honestly its very difficult to say how much I would pay without sampling the goods should you wish to send a couple over as I would obviously need to do a bit of quality control checking so 1 wouldn't do my office address can be found at - http://www.bluecubemedia.co.uk/contact.php.

On a slightly more serious note, would you pay 1 for one of you cakes if someone else were selling them especially at a produce market, correct me if I'm wrong but i would expect to pay more at a market than I would in the shop.

Just my thought

Regards

Nathan

SunshineCupcakes
14-01-2008, 07:37 PM
Laura,
I have already figured out how to post them so keep your unhelpful nasty comments to yourself.
If my business idea didn't work then i obviously wouldn't have spend hundreds with my business adviser.
The minimum order for buying online is 24 cupcakes, and they dont go stale within one day. They have a shelf life of 3 days.

Widgey
14-01-2008, 07:49 PM
Originally posted by SunshineCupcakes
Laura,
I have already figured out how to post them so keep your unhelpful nasty comments to yourself.

I don't think her comments were either nasty or unhelpful.

The fact is, in this day an age, fresh produce seems to go off within a day or so and to be honest I did have the same thought before Laura posted it. So if Laura and I have both had the same thoughts, no doubt a lot of other people will too, so maybe this will be something you might want/need to clear up on your website, paperwork etc.

As you know the postal service (regardless who you choose to deliver your goods) is not always perfect, resulting in lost and damaged goods, so there might be an issue with that.

Majority of people on this forum keep their criticisms constructive and the ones I see who don't, will have an informal email asking them to keep them so.

As an added note, how much is it to send a customer your minimum order?

eco2you
14-01-2008, 07:52 PM
I have a great idea for crupcakes, although I don't feel it's discussion would really be for this board.

max99
14-01-2008, 08:07 PM
hmmm why would someone not just buy the ingrediants and make cupcakes at home themselves. they could make a massive batch themselves for price of one probably from your site
Also seems that people only buy/eat cupcakes when children have made them ?

I don't mean to be negative I just think that online isn't the way to go for cupcakes

eco2you
14-01-2008, 08:13 PM
Originally posted by max99
hmmm why would someone not just buy the ingrediants and make cupcakes at home themselves. they could make a massive batch themselves for price of one probably from your site
Also seems that people only buy/eat cupcakes when children have made them ?

I don't mean to be negative I just think that online isn't the way to go for cupcakes

I think crupcaks could work, you just need volume, and the sort of mass production, to make it possible.

I think if I saw those at a food fair, I'd instantly like to sit down and try one.

Tom1988
14-01-2008, 08:26 PM
Originally posted by max99
hmmm why would someone not just buy the ingrediants and make cupcakes at home themselves. they could make a massive batch themselves for price of one probably from your site
Also seems that people only buy/eat cupcakes when children have made them ?

I don't mean to be negative I just think that online isn't the way to go for cupcakes

I think it is a good idea and good way to go. It's not something you see everyday (which is great), they're cakes (everyone loves them), and they can be sent perfectly fine in the post. Not every parcel goes through the letterbox.

SunshineCupcakes
14-01-2008, 08:31 PM
Thanks for your replies. :)
A lot of thought has gone into the packaging, and i have come up with something that works. I will be sending nextday worldwide so will hopefully have lots of customers.

shamrocker
14-01-2008, 08:48 PM
How much for 24 (min. order) of cup cakes plus postage?

max99
14-01-2008, 09:05 PM
Hmm I think only could work if it focused on large really well layed out boxes of them, so maybe 24 ish .

Luxury I reckon would be key

DeterminedOne
14-01-2008, 09:15 PM
Sunshine,

Sorry you thought my comments were nasty, I would call them constructive criticism, if you want to be successful in business it's something you need to learn to take on board ;o)

I'm not saying your overall idea is a bad one, just the selling "online" element. Yeah I'm a big cake fan but I personally wouldn't want to pay 40 for 24 fairy cakes to be delivered to me, which I would then have to munch my way through in 2 days (1 day if I lived abroad).........but if your research shows there are people who will, then good on you..

I would love to know more about your packaging. I send glass bottles via royal mail that wouldn't break if you stamped on them, but good old royal mail manages to smash them regularly, so if you've come up with something to keep your cakes intact it may be perfect for me.

Laura

bluecube
14-01-2008, 09:50 PM
Originally posted by max99
I don't mean to be negative I just think that online isn't the way to go for cupcakes

Personally I love haloween / christmas / easter / holidays because Greggs stock cup/fairy cakes and i'm a big fan.

Regards

Nathan Roberts
Cup Cake Massive!!

shamrocker
14-01-2008, 09:51 PM
Originally posted by bluecm
Personally I love haloween / christmas / easter / holidays because Greggs stock cup/fairy cakes nd im a big fag.

Regards

Nathan Roberts
Cup Cake Massive!!

A big fag??

eco2you
14-01-2008, 09:57 PM
[i] nd im a big fag.

Regards

Nathan Roberts
Cup Cake Massive!! [/B]

A typo methinks.....

Not the type of languague I normally assoiciate with Mr Roberts.

VLAHAKISA
14-01-2008, 10:12 PM
Oh man, that made my night...

bluecube
14-01-2008, 10:16 PM
...amended that ... opps ... i meant big fan

SunshineCupcakes
14-01-2008, 10:32 PM
The cupcakes are usually for a celebration not just for everyday purposes ( unless your a greedy pig) :D
Birthdays, weddings, parties, events.
People will pay for something different to the usual birthday cake. This is a modern way of celebrating in style :)

SunshineCupcakes
14-01-2008, 10:33 PM
Originally posted by shamrocker
How much for 24 (min. order) of cup cakes plus postage?

24 Cupcakes cost 36
Nextday delivery costs 10

bluecube
14-01-2008, 10:36 PM
Originally posted by SunshineCupcakes
The cupcakes are usually for a celebration not just for everyday purposes ( unless your a greedy pig) :D
Birthdays, weddings, parties, events.
People will pay for something different to the usual birthday cake. This is a modern way of celebrating in style :)

Ahh this is a different kettle of fish...so will you be providing bespoke cakes then??

And if this is the case how will you take this product to a market stall would you be taking orders at the market??

SunshineCupcakes
14-01-2008, 10:37 PM
Originally posted by bluecm
In all honestly its very difficult to say how much I would pay without sampling the goods should you wish to send a couple over as I would obviously need to do a bit of quality control checking so 1 wouldn't do my office address can be found at - http://www.bluecubemedia.co.uk/contact.php.

On a slightly more serious note, would you pay 1 for one of you cakes if someone else were selling them especially at a produce market, correct me if I'm wrong but i would expect to pay more at a market than I would in the shop.

Just my thought

Regards

Nathan

Bluecm, did you want some samples?

SunshineCupcakes
14-01-2008, 10:39 PM
Originally posted by bluecm
Ahh this is a different kettle of fish...so will you be providing bespoke cakes then??

And if this is the case how will you take this product to a market stall would you be taking orders at the market??

Hi,
I will just have around 100 different designs on my website that people can choose. I have LOTS of sprinkles :D
I specialise in all different types of cupcake toppings.

bluecube
14-01-2008, 10:50 PM
Originally posted by SunshineCupcakes
Bluecm, did you want some samples?

Yes please...and you can call me nathan

SunshineCupcakes
14-01-2008, 10:54 PM
ok i will send you some tommorow.

shamrocker
14-01-2008, 11:40 PM
You can't ask for fairer than that!

I've done a bit of research into this cupcake lark and it apprears to be a different concept than I had originally thought. As mentioned earlier, they can be used as an alternative to birthday cakes, wedding cakes, gifts, etc. Like a pyramid of cupcakes, rather than the traditional tiered wedding cake. There were some very impressive looking ones on some of the sites I visited, and quite expensive too - not that I'd expect anything different from this sort of skilled craft.

VLAHAKISA
14-01-2008, 11:40 PM
Bespoke: You could target weddings

Bespoke wedding favours, people will happily pay these prices for bespoke favours.


Amanda

Tom1988
14-01-2008, 11:43 PM
Originally posted by SunshineCupcakes
ok i will send you some tomorrow.

Careful. You'll have everyone asking for free cakes. lol

shamrocker
14-01-2008, 11:50 PM
Originally posted by Tom1988
Careful. You'll have everyone asking for free cakes. lol

Nothing is 'for free'! She'll be asking him for a 'sample' website in return. Sounds fair to me though!

max99
14-01-2008, 11:52 PM
Originally posted by SunshineCupcakes
24 Cupcakes cost 36
Nextday delivery costs 10

Seems a lot for an every day purchase, or for a normal birthday event etc

However I could see weddings and larger birthdays 40th, 18th etc maybe could do well.

Then again my knowledge of cupcake market is very limited, however I do have knowledge of online sales and what consumers want online

Littleloz133
15-01-2008, 10:16 AM
Hi

I think there's definately an opportunity for this online by particularly aiming at a corporate market but maybe make the decoration a little more unusual with a 'wow' factor. I'm sure you've probably seen this but for example http://www.frufru.co.uk/homepage.htm - amazing cakes that are not cheap - an agency we employed sent these to me for my birthday and they went down a treat! Gorgeous decoration that most importantly can't be copied at home. I'd also probably pay 50p for one cake but maybe do a box of 4, 6 or 8 on a deal. Hope this helps.

Tom1988
15-01-2008, 10:42 AM
Originally posted by shamrocker
Nothing is 'for free'! She'll be asking him for a 'sample' website in return. Sounds fair to me though!

I was joking...

eddmarsh
15-01-2008, 09:04 PM
?

D9ENTERTAINMENT
15-01-2008, 10:12 PM
I think the best place to sell the cupcakes would be in supermarkets or local shops because your bound to get people shopping with their children that wont shut up until their parent buys them your cupcakes , I think you would earn alot more money from selling them like that as 4 together then you get justify 1.50 for them.