View Full Version : Targeting businesses

01-10-2003, 03:07 PM
I am researching the possibility of a business idea, but instead of targeting the public, I will be targeting businesses.

Is there anything like the electoral register but with business info?
How do other people build up their marketing lists?

All help gratefully received!

01-10-2003, 04:24 PM
There are numerous companies that sell business data and can help target your product/service at other businesses. They can be costly, depending on what you want. They generally advertsise in the usual marketing magazines (The Marketeer (no relation!!), marketing week etc).

A cheaper way, although involving far more graft on your behalf is to simply use your local business phonebook. The further research on the net. Additionally, make use of local chambers of commerce or Business Links. Networking events can be useful for sounding out which way companies are going or what the mood of the market is.
By far and away the best form of marketing is word of mouth so think about how you can get people talking about you in the irght way.

Make sure you approach the right person - for instance whether you have to go through a secretary or not. It may be worth your while investing in some promotional freebies to get them thinking about you (things such as post-it notes with your logo, or a stress toy.) There are companies that can make them for you. Admittedly this can be expensive.

Any further marketing help, send me an email:

Marketeer (marketeer@lycos.co.uk)

01-10-2003, 05:11 PM
Depending on your product, it may be worth while attending business orientated trade fairs. Although some can be expensive to get a stall at, you can often get a discount on the costs if your negotiation skills are up to scratch. They can be fantastic for networking and making people aware of your product - a friend's company managed to collect hundreds of business cards by leaving out a jar for them - as well as being a great chance to scope out the competition!