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View Full Version : How to waste £400k...! New 2012 Logo


mrleesimpson
04-06-2007, 05:06 PM
BBC News:

"The logo, based on the date 2012 itself, comes in a series of bright shades of pink, blue, green and orange. It includes the signature five Olympic rings on what's meant to be the 0. The blob cost £400,000 to design."

Link: http://www.bbc.co.uk/radio1/news/newsbeat/galleries/1590/1/#gallery1590

What a waste of public money!!

I would have done it for a least half!

yamma
04-06-2007, 05:08 PM
I like it, I think a lot of people will too.

peoplepassionplanetdotcom
04-06-2007, 05:13 PM
As of the last count there are a definate 5357 people who dont like it.. take a look at the petition:

http://www.gopetition.co.uk/online/12539.html

TheseWordsAreMyOwN
04-06-2007, 05:15 PM
Looks like a jigsaw puzzle, I hate it... too in your face. I spent the first 10 seconds trying to figure out what the hell it was. and to think £400k of tax payers money was spent on it. I wouldn't expect else from this Labour government

yamma
04-06-2007, 05:24 PM
Good, it has caused an impact, people are talking about it.

mrleesimpson
04-06-2007, 05:36 PM
I think that the fact is cost £400k is ****ing stupid!

Makes the British Olympics look like cash farse!

moneyman
04-06-2007, 05:39 PM
fantastic. just getting a logo gains more bad publicity and ill will. All publicity is not good publicity if every person in the uk already knows about the event.

A big competition with a 10k prize and a text vote would have generated income and good will. muppets.

Incepto
04-06-2007, 06:03 PM
WOW! I have to say, that is one of the worse logos I've ever seen in my life!!!

It looks like some primary school project, where some 10 year olds have been quickly shown how to use paint, and then told to design a logo.

IMO It's an embarrassment to the games and to the designer.

ps. are you sure if was public money that paid for it, and not private??

mrleesimpson
04-06-2007, 06:03 PM
Mr Jon Burgerman has given it a little remix

http://www.flickr.com/photos/jonburgerman/529934914/

Eagle
04-06-2007, 06:07 PM
It's hideous at first glance, granted. However, there's something about it we haven't seen yet.

RichardJohn
04-06-2007, 06:09 PM
They should have Airside do it... the London imagery on the Mastercard adverts they did is stunning:
http://airside.co.uk/work/casestudy.php?project=mas&num=1

jet
04-06-2007, 06:16 PM
what a unprofessional looking logo!

anyone who knew how to use a graphics program could come up with something better!

Im shocked at how amateur it looks! And to waste that much money is crazy. They should have used the money to pay for something like the new olympic facilities or equipment they will need, and paid one of you guys to design it for a few hundred quid!

Eagle
04-06-2007, 06:44 PM
They could have paid me to do it...

Stationery-Direct.co.uk
04-06-2007, 06:49 PM
They should have Eagle, it's really bad in my opinion!

Tyler
04-06-2007, 08:18 PM
Well I've signed the petition not that I suppose it will make any difference: http://www.gopetition.co.uk/petitions/change-the-london-2012-logo.html

Tyler :)

Eagle
04-06-2007, 08:29 PM
Who did the dirty deed anyway?

Tyler
04-06-2007, 08:33 PM
The new London 2012 brand was designed by Wolff Ollins. The design brief was for an emblem that represented the four key 'brand pillars' of access, participation, stimulation and inspiration, culminating in the brand vision of 'Everyone’s Games'."

http://main.london2012.com/en/news/press+room/releases/2007/June/2007-05-04-11-45.htm

http://www.wolff-olins.com/

jet
04-06-2007, 08:36 PM
Originally posted by Tyler
Well I've signed the petition not that I suppose it will make any difference: http://www.gopetition.co.uk/petitions/change-the-london-2012-logo.html

Tyler :)

Haha, were not the only ones who dont like it, 10879 signitures lol!

Whoever did make it is probably feeling a bit embarassed that so many people dont like the logo, although i expect their bulging wallets are making up for it :D.

jet
04-06-2007, 08:42 PM
from the bbc website:

-------------------------------------------------------------
“I have vomited better logos,“ was one of the harsher assessments on 606.
--------------------------------------------------------------

^ What a great statement :D

Tyler
04-06-2007, 08:56 PM
http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007281_graham_coe416.jpg

The caption: Graham Coe: "The origin of the Olympic Logo?"

Seriously though, it really is awful!! I quite like one or two of these http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm

RichardJohn
04-06-2007, 09:02 PM
Someone from b3ta managed to sneak a goatse alternative logo on the BBC site! They've taken it down now.

TheseWordsAreMyOwN
04-06-2007, 09:03 PM
http://i138.photobucket.com/albums/q266/RussianRhythm/logo2.jpg
http://i138.photobucket.com/albums/q266/RussianRhythm/logo1.jpg

Either of these would have been better imo
(preference for the latter)

Tyler
04-06-2007, 09:12 PM
"Dear BBC, I knocked up this running figure in 10 minutes in my lunch hour. Please may I have my £400,000."

http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007325_angus_walker220.jpg

pmsl!! :D

Eagle
04-06-2007, 09:12 PM
Originally posted by RichardJohn
Someone from b3ta managed to sneak a goatse alternative logo on the BBC site! They've taken it down now.
Lol - had to happen sooner or later!

Eagle
04-06-2007, 09:14 PM
Dear BBC?...

Tyler
04-06-2007, 09:14 PM
http://www.g3l.com/b3ta/olympiclogo.gif

I think that's the B3TA one but i'm in no way commending it (thats not sarcasm either I'm being serious!!)

Tyler
04-06-2007, 09:17 PM
Originally posted by Eagle
Dear BBC?...

It's one that someone sent into the BBC news site

Eagle
04-06-2007, 09:26 PM
From b3ta

http://i4.photobucket.com/albums/y102/pbr/london.jpg (http://www.b3ta.com/)

:D

RichardJohn
04-06-2007, 09:29 PM
Originally posted by Tyler
http://www.g3l.com/b3ta/olympiclogo.gif

I think that's the B3TA one but i'm in no way commending it (thats not sarcasm either I'm being serious!!)

That's not the one I'm talking about. It looked like goatse, and actually made it onto the BBC site.

KiltoxServices
04-06-2007, 10:50 PM
http://img339.imageshack.us/img339/1930/londongoatye9.jpg

Here you go :)

moneyman
05-06-2007, 07:40 AM
some people are going to make a fortune on Not the official Tshirt.

irishnutter
05-06-2007, 09:33 AM
hmmmm i think the logo is rubbish lol not really stands out the fact that the olympics in london england etc

peekaboo
05-06-2007, 10:05 AM
I actually don't think its that bad, but then again craziness is my kind of style!! lol

Its well and good saying some of the of ones done by visitors etc on the BBC website "look better" but it really isn't just about that, there are so many more things to consider.

Brett

TheJoshM
07-06-2007, 02:12 PM
Taken from Seth Godin's Blog:




About thirty years ago, three companies dreamed up logos that have become so powerful, I don't even have to show you the images to get them to pop up in your head. A sneaker company paid a few hundred dollars for an abstract, upside down wave, a coffee company picked a half-naked mermaid (is there any other kind) that cost them nothing, and a computer company picked [hired a PR firm that picked] a piece of fruit with a bite out of it.

What the images had in common: nothing. They range from abstract to woodcut to groovy. The art of picking a logo, even one for the Olympics, has almost nothing to do with taste or back story. A great logo doesn't mean anything until the brand makes it worth something.

That's why spending $800,000 for a logo is ridiculous. And it's why you can't (I don't think I'm going out on a limb here) draw the logo of any Olympic games since 1898. The Olympics have trouble creating new logos of value because each Olympics already has an image that sticks with people... and that's the image of the city where the games take place. Putting an abstract picture on top of something that already has a picture doesn't work.

[and of course, the original Olympics logo meant nothing much when they started, but now provides a great shorthand to remind us of a whole bunch of attributes (youth, sportsmanship, spirit of the games, yadda yadda) that would be very hard to visualize without it.]

The iPod didn't need a logo, where a pair of sneakers or a cup of coffee do.

If you're given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning--until your brand adds that meaning. It's not a popularity contest. Or a job for a committee. It's not something where you should run it by a focus group. It's just a placeholder, a label waiting to earn some meaning.

Anyone want to join me for a cup of mermaid? No sugar in mine.

Sunee
07-06-2007, 02:27 PM
The Olympic Goatse was even aired on BBC News:
http://www.youtube.com/watch?v=2W_gInR3gXs

TheseWordsAreMyOwN
07-06-2007, 02:36 PM
The controversial 2012 Olympics logo ran into more trouble today as it emerged that a video promoting it had triggered migraines and epileptic fits.

Epilepsy Action said it had received reports of 22 people having fits while watching the video, with reports of others vomiting and having migraines.

The charity said a seizure could have a "major impact" on epilepsy sufferers' lives, potentially leading to them losing their driving licences.

The promotional video was a "catastrophic mistake", according to London Mayor Ken Livingstone.

Quote taken from the Daily Mail

adycooney
07-06-2007, 03:25 PM
Originally posted by Tyler
"Dear BBC, I knocked up this running figure in 10 minutes in my lunch hour. Please may I have my £400,000."

http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007325_angus_walker220.jpg

pmsl!! :D

I actually think this one is a really good alternative. Clever use of the numbers and all that.

The original one looks like a maths puzzle..... remember back to your school days....... you have 30 seconds to rearrange these shapes to make a perfect square

for 400K you would have thought they had more resources than 2 highlighters and a ruler.

damion
07-06-2007, 04:16 PM
Originally posted by TheJoshM
Taken from Seth Godin's Blog:

Great quote mate. :)

I think that the logo, the design of it could be the future for design. Maybe there is something about it that brings everything together. It might have taken 5 minutes to do but yet again the client whoever it is has chosen that one and are happy with what the company have produced. So they completed the brief and did what they were asked. Maybe that is why they charged a ridiculous amount of money!

The same situation happened with the new Morrisons logo. It might have taken 5 minutes to create but if the client was happy with that design then so be it :)

Thats my 2 penny's worth :)