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fjmlc
17-02-2006, 11:37 AM
I'd like to make a jingle to advertise my business on local radio - how do you do it?

nicolaca
17-02-2006, 12:14 PM
I know someone who does this - drop me an email and I'll dig his details out

Nicola@allwords.co.uk

stoop_uk
17-02-2006, 01:18 PM
What area are you in?

fjmlc
17-02-2006, 02:03 PM
hounslow

jklondon
17-02-2006, 02:23 PM
on this topic anyone spoke to any national stations and got prices - had a meeting with KISS recently so interested to compare quotes

stoop_uk
17-02-2006, 02:30 PM
Radio advertising in the Greater London area can unfortunately prove to be prohibitively expensive to all but big businesses, but generally, your local radio station should have a Creative Services Department who work closely with the sales team and can write your jingle and arrange for it to be recorded (usually by a production house).

One thing to ask about when speaking to the salesperson at your radio station is what their listening figures are for the area you want to advertise in - the cost is pretty much directly related to the RAJAR (http://www.rajar.co.uk) figures.

I would recommend letting the creative team at your local station write your ad and jingle - they tend to have a good handle on what will work in your area.

(and yes, I do work for a radio station :))

jklondon
17-02-2006, 02:41 PM
hey stoop - I gota quote of 2500 for the production of a 30 second jinggle - how does that compare to the market average?

Txs!

stoop_uk
17-02-2006, 02:44 PM
It's KISS London, isn't it? If so, that's not all that bad..

Sherry_D
17-02-2006, 05:20 PM
Originally posted by jklondon
hey stoop - I gota quote of 2500 for the production of a 30 second jinggle - how does that compare to the market average?

Txs!

Is this for just 30 sec on a one off occasion or you get several 30sec slots. Just my curiosity!

stoop_uk
17-02-2006, 05:44 PM
That should be for a campaign - a few spots per day for a week or so...