Whether you have just started a business, launched a new product or service, or won an award this guide will tell you how to get the most free publicity and media coverage.
Marketing is a term used to explain activities undertaken to create an organisation's markets. Its objective is to create and communicate with specific population groups likely to consume their product or service.
PR deals with publics. Publics organise around issues and seek out organisations that create those issues. These publics can range from pressure groups and government ministers to employees or the media.
Unlike marketing, money is rarely involved in opening discussion. PR does not seek to buy time or space to communicate a message but uses existing mediums to endorse that message by talking about it. So, for example, issuing a press release can generate editorial coverage and endorsement through the targeted media.
This section offers an introduction to public relations - aka PR - including a broad definition of the discipline, and consideration of the role of PR in the marketing mix and the possible agents for its delivery.
The definition of PR that we are working with is "Creating positive and open dialogue between an organisation and its publics."
The critical element of this is dialogue implying that PR is open, honest and involving. It informs and impresses through discussion and exploration.
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011.
Johnny McGinley, MCIPR, MIC, CIPR Accredited Practitioner offers his Top 10 Bite-Sized Advice Tips for Delivering Effective Speeches & Presentations.
Johnny McGinley, MCIPR, MIC, CIPR Accredited Practitioner offers his Top 10 Bite-Sized Advice Tips For Effective Media Relations.
Johnny McGinley, MCIPR, MIC, CIPR Accredited Practitioner offers his Top 10 Bite-Sized Advice Tips for Social Media PR.