Direct Marketing
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.
Direct mail is a form of selling that does not involve a personal interview and can be very effective, although the response or conversion rate is much lower than personal selling. It can also be a valuable way of creating positive leads, in the form of enquiries to follow up.
Direct mail involves sending promotional material through the post. It is useful if you want to:
