The World Wide Web is part of the Internet. It is made up of a huge number of websites, which are essentially inter-linked ‘documents’ containing information.
Social Media is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with their users. Traditional websites required passive consumption of information by the reader in a top-down approach, while the new wave of Social Media sites encourage the reader to contribute their own content and ideas.
Promote your products and services, and measure how effective your activity is through Google without spending anything. Owner of www.businesssmiths.co.uk and small business expert Simon Ellingworth explains how.
LinkedIn (www.linkedin.com) is a social networking site for professionals that can help you promote your small business. It can help you drive traffic to your website to build brand awareness, demonstrate your expertise, and win work.
Dan Parker, Marketing Director from www.firetext.co.uk talks exclusively to Shell LiveWIRE and offers some top tips on sending SMS from your business.
Alex Barton of Student Designers, winner of an August 2010 Shell LiveWIRE Grand Ideas Award, gives us his guide to setting up online.