Jennifer Irvine (The Pure Package)

The Pure Package (www.purepackage.com) is a gourmet food home delivery service which has revolutionised dieting and healthy eating across London.

Jennifer Irvine launched The Pure Package in 2003 aged 27 after spotting a gap in the UK market for a gourmet food daily delivery service. She developed the idea from her kitchen sink and has turned the Pure Package in to a multi-million pound business retaining full independent control of her company .  Jennifer has won an impressive array of awards including Harper’s Bazaar Entrepreneur of the Year Award in 2007, BT Essence of the Entrepreneur in 2006 and she currently works with 11 Downing Street as an Ambassador for Enterprise.

Jennifer draws much of the inspiration for The Pure Package from her childhood spent on her parent’s sustainable farm in Ireland. Raised in West Cork, she developed a passion for food, cooking and growing fresh produce.  Jennifer displayed a natural entrepreneurial flair from a young age, selling chickens and eggs on her rural Irish farm.

Her desire to succeed and passion for healthy, ethically produced food is a winning combination and ensures that the Pure Package will continue to go from strength to strength.

The Pure Package is all about you and what you want your body to be. Whether you wish to lose weight or increase your energy levels, The Pure Package takes away the need for you to plan, shop and cook the meals you want. We let you get on with your life.

The Pure Package is Convenience with a Conscience. We care about the world we live in and take pride in making buying decisions based on a strong ethical code; we do the hard work allowing you to enjoy your food without guilt.

With the expertise of nutritionists, dietary therapists and chefs, The Pure Package has helped thousands of people to reach their personal health goals.

Jennifer was London's Shell LiveWIRE, Young Entrepreneur Of The Year 2005. For more information visit: www.purepackage.com