Dana Elemara (Arganic) - 2012 Finalist
Entrepreneur: Dana Elemara
Arganic supplies pure organic
argan oil to the food and cosmetic industry. It is one of the most rare oils in
the world, coming from the UNESCO protected argan tree that grows only in
Morocco. Recently there has been high demand for argan oil in the Western World
where it is used in cosmetic products for its anti-aging and restorative
properties. Arganic spent over a year researching the sourcing of argan oil and
have an exclusive partnership with Sidi Yassine one of the most reputable producers.
Production of argan oil plays a strong social role in the Moroccan community as
it provides employment for women and a chance for them to gain independence.
Dana Elemara of Arganic
You can follow Arganic on Twitter @Arganic_UK
Elevator Pitch Video
You can watch Dana's elevator pitch video again in the video player in the top right-hand corner of this page.