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Home | Alumni | Shell LiveWIRE Young Entrepreneur of the Year Award Regional Winners and Finalists | Dana Elemara (Arganic) - 2012 Finalist

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Dana Elemara (Arganic) - 2012 Finalist

Entrepreneur: Dana Elemara

Business: Arganic

Location: London

Business Description

Arganic supplies pure organic argan oil to the food and cosmetic industry. It is one of the most rare oils in the world, coming from the UNESCO protected argan tree that grows only in Morocco. Recently there has been high demand for argan oil in the Western World where it is used in cosmetic products for its anti-aging and restorative properties. Arganic spent over a year researching the sourcing of argan oil and have an exclusive partnership with Sidi Yassine one of the most reputable producers. Production of argan oil plays a strong social role in the Moroccan community as it provides employment for women and a chance for them to gain independence.

 

Dana Elemara (Arganic)

Dana Elemara of Arganic

You can follow Arganic on Twitter @Arganic_UK

Elevator Pitch Video

You can watch Dana's elevator pitch video again in the video player in the top right-hand corner of this page.

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help

Going through the Shell LiveWIRE award application process will really help you to understand your business, getting feedback on your application is crucial, it teaches you how to clearly convey your messages and highlights what is most important to others! 

Sam Zawadski, AdvancetoGO.com

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