Alex Bond (Fresh Check)
Entrepreneur: Alex Bond
Business: Fresh Check
Award: September's Shell LiveWIRE Smarter Future Award
Fresh Check has developed a chemical that changes from blue to orange in the presence of bacteria, allowing users to identify areas that are dangerously contaminated. This has been incorporated into a label that sits inside food packaging which changes colour when food has actually spoiled. 1.3 billion tonnes of food is wasted around the world each year; one of the major causes of this wastage is the disposal of food that is still fit for consumption, despite what is indicated on the use-by date. The Fresh Check smart label provides a direct readout of food quality by monitoring the level of bacteria present in food and changing colour from blue to orange when it reaches a dangerous level.
The business has also developed a spray version that can allow people to confirm the cleanliness of surfaces where cleanliness is paramount.
John Simpson (L) and Alex Bond of Fresh Check.
Elevator Pitch Video
You can watch Fresh Check's elevator pitch video again in the video player in the top right-hand corner of this page.