Alex Bond (Fresh Check)
Award: September's Shell LiveWIRE Smarter Future Award
UK households dispose of up to seven million tonnes of food and drink each year, the majority of which could have been consumed. By simply throwing away less food, families in the UK could save £700 a year.1
Co-founders of Fresh Check, Alex Bond, Rob Peach and John Simpson, all PhD students at Imperial College London, have created a way to detect bacterial contamination in foods. Using a bio-reactive sticker which turns from blue to orange when dangerous levels of bacteria in foods are detected, Fresh Check’s technology is able to make bacterial contamination visible with a simple change in colour.
What struck the trio about their idea was its simplicity: “People are always throwing away food that is one or two days past its sell-by date, but still okay to eat” explains Alex, “so it makes sense to have a device in food packaging that can detect bacteria levels”. Fresh Check directly monitors the level of food spoilage. For example, standard use-by-dates listed on all food packaging is up to 60% less accurate than Fresh Check. Unlike competitors, like Bump Mark, Fresh Check can be used to detect bacteria levels in food as well as in medical facilities and living areas.
John Simpson (L) and Alex Bond of Fresh Check.
Elevator Pitch Video
You can watch Fresh Check's elevator pitch video again in the video player in the top right-hand corner of this page.