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You really should know your market inside out and backwards, or at least most of it, before you start. If you plan to be 100% perfect you might well achieve 95%, which is pretty good. 

Spencer Buch & Alex Bane, Taxi Studio Ltd

Livewire
Spotlight on June’s Shell LiveWIRE Smarter Future Programme winner, Thomas Robinson, Founder of Adaptavate

Tom Robinson won June’s Shell LiveWIRE Smarter Future Award for his business, Adaptavate.

Thomas Robinson wins June's Shell LiveWIRE Smarter Future Award!

Thomas Robinson won June’s Shell LiveWIRE Smarter Future Award for his business, Adaptavate.

July 2015 Shell LiveWIRE Smarter Future Programme Shortlist Announced!

These five young entrepreneurs have been shortlisted for the Shell LiveWIRE Smarter Future Programme for the month of July!

July's Featured Business of the Month

Shell LiveWIRE sat down with Kenneth to catch up on how the business has been going since he launched 6 years ago, and to see what’s next for BEEcycle.

Win a membership to the exclusive Institute of Directors (IoD) 99 club by filling in our short survey

As we strive to support this thriving community in the best way possible, we would like to hear a bit more about your business and entrepreneurial journey to enable us to focus our support on issues that are most relevant to today’s entrepreneurs.