Entrepreneur: Darren Lester
Business: theCADcube
Location: Edinburgh
theCADcube is a developing 3D catalogue technology service which will combine an online efficiency tool for professionals within the architecture and design industry and an innovative advertising concept for product manufacturers. The aim of theCADcube is to increase collaboration between designers, manufacturers and clients by developing the concept of 3D Catalog Technology (3CT), which is widespread throughout engineering practices, into the design sector.

Darren Lester of theCADcube
The products of leading and niche manufacturers are converted into photo-realistic 3D computer models using the latest CAD software. Each product is then made available within their online catalogue, where architects, designers and their clients can browse at will, using a range of different search criteria.
You can follow Darren on Twitter @thecadcube
You can watch Darrens elevator pitch video again in the video player in the top right-hand corner of this page.