Jo Halstead (Vélos & Vagabonds)
Entrepreneur: Jo Halstead
Business: Vélos & Vagabonds
Location: London
Business Description
Vélos & Vagabonds is a fashion range for female cyclists. The designs are feminine, comfortable and stylish – the antidote to the lycra-clad uniform that cyclists are usually associated with. The idea was born out of a frustration that there wasn't any feminine cycle clothing online or on the UK High Streets. Amongst the baggy, black one-size-fits-all waterproof trousers and sporty-looking rain macs, it became clear that there was a gap in the market.
Jo Halstead (Vélos & Vagabonds)
The business has redesigned the high-visability vest and designed a pair of attractive cycling trousers and a jacket. The idea is that the clothing can be worn all day because it is smart, waterproof and has reflective elements that can be revealed at night to ensure that the cyclist is visible on the road.
You can follow Vélos & Vagabonds on Twitter @velos_vagabonds
Elevator Pitch Video
You can watch Jo's winning elevator pitch video again in the video player in the top right hand corner of this page.
