Jason Mitchell (The Connected Set)
Entrepreneur: Jason Mitchell
Business: The Connected Set
The Connected Set is a cross-platform TV and transmedia format production company and consultancy. The business devises TV shows and creates digital products that work alongside linear TV – including multiplatform games, second screen mobile apps, and interactive services for the new generation of converged devices.
The Connected Set works exclusively with TV broadcasters and TV production companies. Their clients include Channel 4 Television, FremantleMedia (the company behind X Factor), Castaway Television (the company behind Survivor), and many more.
Jason Mitchell of The Connected Set
The business operates in a high growth area of the TV market as broadcasters and production companies are increasingly seeking to create formats that engage audiences across multiple platforms (Million Pound Drop is an example of a format that does this well right now). There’s very little expertise in this market and The Connected Set brings together the silos of TV and digital production.
You can follow The Connected Set on Twitter @theconnectedset