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Home | Alumni | Shell LiveWIRE Grand Ideas Award Winners | 2011 Winners | October 2011 Winners | Katie Lee (Just Crackers)

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Katie Lee (Just Crackers)

Entrepreneur: Katie Lee

Business: Just Crackers

Location: Kent

Business Description

Just Crackers are a natural snack cracker. The business makes tasty, versatile crackers for the health conscious convenience market. This business has exciting potential for growth because the natural snack cracker industry is a growing market.

Katie Lee (Just Crackers) 

Katie Lee (Just Crackers)

According to a report by Mintel in April 2011, 37% of UK consumers have cut down on sweet biscuits due to health reasons, leaving the door open for snack products with a healthy message to take their place. Retail testing carried out by Just Crackers conducted in London and the South East strongly support this evidence.

Elevator Pitch Video

You can watch Katies winning elevator pitch video again in the video player in the top right hand corner of this page.

  awards   grand ideas awards   alumni
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The awards are absolutely fantastic and the team running them are doing an exceptional job to ensure that early stage companies can get recognition, a confidence boost and a small amount of financial support at the most critical time of a business's development. I hope the awards continue to help companies like us in the early stages and continue to fund high risk ventures that are unlikely to attract traditional forms of investment at an early stage. 

Nithin Thomas, SQR Systems

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