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Home | Alumni | Shell LiveWIRE Grand Ideas Award Winners | 2011 Winners | December 2011 Winners | Dan Taylor (The Giving Card)

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Dan Taylor (The Giving Card)

Entrepreneur: Dan Taylor

Business: The Giving Card

Location: Hertfordshire

Business Description

The Giving Card is a discount card linked to charitable giving. In a nutshell, the general public can save thousands of pounds a year on their shopping, charities get additional revenues and the companies the business work with get free advertising and increased footfall into their stores and websites.

Dan Taylor (The Giving Card) 

Dan Taylor of The Giving Card.

It offers charities an easy way to raise extra revenues and increase their public profile, involving no charges or stockholding at any time. It also aims to reward people and businesses that want to support charities. Members pay £34.95 per year, which includes a £10 donation that goes directly to their chosen charity. There is no participation fee for either charities or suppliers.

You can follow The Giving Card on Twitter @TheGivingCard

Elevator Pitch Video

You can watch Dan's elevator pitch video again in the video player in the top right-hand corner of this page.

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Shell LiveWIRE is one of very few programmes that actually reward entrants with real cash. It is well managed and has boosted us as a business.  

Dave Lochhead, FINLAY & CO.

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