Urban Alpha is a designer menswear retailer selling branded products through its website with a vision to change the accepted standard for e-commerce. By building a website that combines exciting content with its products, the business intends to change the online retail industry by allowing them to contribute to content and get customers more involved with their purchases online.
Launched on 1st November 2011 after nearly 3 years market research, the business is currently working on:
creating interactive men’s style guides that thrive on customer submissions and
expanding the product range exponentially to offer a wider variety of menswear products
While focusing on growth, the plan is to build up a solid foundation before taking on the big players in the online retail industry.
For many young entrepreneurs, venturing online presents an easy way to enter the world of business. Andrew Pallett, Founder of Urban Alpha, shares his thoughts and tips for starting an ecommerce business from concept to launch.
Winning the Shell LiveWIRE Award provided us with the confidence and the financial support to pursue our dreams.
Shell LiveWIRE has helped BEEcycle a lot with PR. The Award has helped the company gain recognition in the UK, and is a great encouragement for any entrepreneur looking to start off their own business.