Urban Alpha is a designer menswear retailer selling branded products through its website with a vision to change the accepted standard for e-commerce. By building a website that combines exciting content with its products, the business intends to change the online retail industry by allowing them to contribute to content and get customers more involved with their purchases online.
Launched on 1st November 2011 after nearly 3 years market research, the business is currently working on:
creating interactive men’s style guides that thrive on customer submissions and
expanding the product range exponentially to offer a wider variety of menswear products
While focusing on growth, the plan is to build up a solid foundation before taking on the big players in the online retail industry.
For many young entrepreneurs, venturing online presents an easy way to enter the world of business. Andrew Pallett, Founder of Urban Alpha, shares his thoughts and tips for starting an ecommerce business from concept to launch.
Winning a Shell LiveWIRE Grand Ideas Award has really been about the confidence it's given me, and when talking to other organisations being able to say that we've already won this award.
I wanted to follow up to say again what a fantastic experience the (Shell LiveWIRE Young Entrepreneur of the Year 2009) competition was. The Award ceremony and the second day in general was very enjoyable and I learnt a great deal.