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Home | Alumni | Shell LiveWIRE Grand Ideas Award Winners | 2011 Winners | December 2011 Winners | Andrew Pallett (Urban Alpha)

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Andrew Pallett (Urban Alpha)

Entrepreneur: Andrew Pallett

Business: Urban Alpha

Location: Cheshire

Business Description

Urban Alpha is a designer menswear retailer selling branded products through its website with a vision to change the accepted standard for e-commerce. By building a website that combines exciting content with its products, the business intends to change the online retail industry by allowing them to contribute to content and get customers more involved with their purchases online.

Launched on 1st November 2011 after nearly 3 years market research, the business is currently working on:

  • creating interactive men’s style guides that thrive on customer submissions and
  • expanding the product range exponentially to offer a wider variety of menswear products

While focusing on growth, the plan is to build up a solid foundation before taking on the big players in the online retail industry.

Andrew Pallett (Urban Alpha Ltd) 

Andrew Pallett of Urban Alpha.

You can follow Urban Alpha on Twitter @urbanalpha  

Elevator Pitch Video

You can watch Andrew's elevator pitch video again in the video player in the top right-hand corner of this page.

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help

Entrepreneurs are what make the world go round! It is small businesses snapping at the heels of larger businesses which make for a healthy economy. If you have an idea for a business - go for it, the help and support is always out there! 

Stuart Anderson, Shell LiveWIRE

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