Urban Alpha is a designer menswear retailer selling branded products through its website with a vision to change the accepted standard for e-commerce. By building a website that combines exciting content with its products, the business intends to change the online retail industry by allowing them to contribute to content and get customers more involved with their purchases online.
Launched on 1st November 2011 after nearly 3 years market research, the business is currently working on:
creating interactive men’s style guides that thrive on customer submissions and
expanding the product range exponentially to offer a wider variety of menswear products
While focusing on growth, the plan is to build up a solid foundation before taking on the big players in the online retail industry.
For many young entrepreneurs, venturing online presents an easy way to enter the world of business. Andrew Pallett, Founder of Urban Alpha, shares his thoughts and tips for starting an ecommerce business from concept to launch.
Being answerable to yourself forces you to do the best you can because you have no-one else to blame; you’ve got no-one else to fall back on, that’s what gives you the sense of achievement.