ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.
Helen McAvoy and Naomi Kibble of KiiBS
ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess. The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.
Winning the Shell LiveWIRE Grand Ideas Award has turbo-charged our first year in business! National press coverage has been a fantastic free source of marketing, and the £1000 prize has allowed us to invest in exciting new software.
Ben and Rosemary Scrimgeour, Ben Scrimgeour Building Workshop Ltd