ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.
Helen McAvoy and Naomi Kibble of KiiBS
ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess. The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.
The ROCKTAILS team shares their thoughts on the importance of networking. ROCKTAILS won a Shell LiveWIRE Grand Ideas Award in November 2010.
We set the business up because we wanted to design things which had a bit more meaning than just plastic widgets. We approached the NHS to find out what they need, and then we plug that need with either a design or technology.