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Home | Alumni | Shell LiveWIRE Grand Ideas Award Winners | 2010 Winners | November 2010 Winners | Helen McAvoy (ROCKTAILS)

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Helen McAvoy (ROCKTAILS)

Entrepreneurs: Helen McAvoy and Naomi Kibble

Business: ROCKTAILS (formerly KiIBS)

Location: Cardiff

Business Description

ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.

Helen McAvoy & Naomi Kibble 

Helen McAvoy and Naomi Kibble of KiiBS

ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess.  The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.

You can follow ROCKTAILS on Twitter @frozenROCKTAILS

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Winning the award gives your business great exposure and gives you much needed early stage finance. It’s really a no brainer, if you are young and starting a company there’s nothing to lose but up to £11,000 to gain!  

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