ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.
Helen McAvoy and Naomi Kibble of KiiBS
ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess. The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.
The ROCKTAILS team shares their thoughts on the importance of networking. ROCKTAILS won a Shell LiveWIRE Grand Ideas Award in November 2010.
Winning the Grand Ideas Award was a surprise but it was a real honour. It was the third time I have entered the Awards and it just shows 'Persistence pays off!' Since winning the Award, we have featured in several articles both in the papers and online. The money has really helped the business, £1000 goes a long way in a start up business. I have got as many people as possible to enter the Awards and would recommend it to anyone interested in starting or building a business.
The Award was the perfect boost for Dattch - to take some steps we were cautious about making and to allow us to just crack on. If anyone is ever in doubt about applying they should 100% go for it, it is a fantastic scheme.