ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.
Helen McAvoy and Naomi Kibble of KiiBS
ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess. The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.
The Grand Ideas Awards are a process which gives as much back to the applicant as what it asks from them - the process requires a clear business idea, a good understanding of where the key success factors in the idea will be and a willingness to put yourself out there for people to judge - these are all important when it comes to running a business anyway.
Richard Curran and Jamie Curran, Low Price Lessons