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Ryan Yasin (Petit Pli)

Ryan Yasin won a Shell LiveWIRE Smarter Future Award in September 2017 for his business, Petit Pli.
According to WRAP, the leading waste reduction charity, an estimated £140 million worth (350,000 tonnes) of used clothing goes to landfill in the UK every year.1
 
In an attempt to change the way the UK uses and disposes of children’s clothing, Petit Pli, a London-based start-up, creates children’s clothing that expand as the child grows. The technology behind the idea is simple. The garments are pleated in such a way that they grow bi-directionally to custom fit a range of sizes. This means that, as the child grows – typically seven sizes in their first two years – their clothes expand in size to fit them, reducing the need to buy new clothes every few months.
 
Ryan Mario Yasin, founder of Petit Pli, started his company after becoming frustrated at the amount of clothing his baby niece grew out of in a short space of time. Whilst studying for a Masters in aeronautical engineering, Ryan conducted extensive research in to origami structures, something which eventually inspired his business venture.
 
Ryan’s goal is to make children’s clothing more sustainable, but he also wants to help change peoples’ mind-set around clothing waste: “Because our products don’t need to be disposed of every few months, less labour and less transportation is required overall in the product life cycle. We also want to help children avoid buying into fast fashion from an early age, and instead instil in them a different way of thinking around waste”
 
You can follow Petit Pli on Facebook.

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