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Karina Maksimiuk (Hubebub)

Karina Maksimiuk won a Shell LiveWIRE Smarter Future Award in February 2016 for her business, Hubebub.
According to the Carbon Trust, commercial buildings are responsible for 18% of the UK’s total CO2 emissions.1 Yet, an estimated 20% of businesses in the UK are not able to clearly monitor their energy consumption.2 Part of the solution, according to Shell LiveWIRE winner Karina Maksimuk, the founder of Hubebub, lies in smart building sensors.
Founded in 2014, Hubebub is a data company which uses a network of wireless sensors in commercial buildings able to identify opportunities to save energy. By placing smart sensors throughout a building, Hubebub measures energy consumption and translates this data into energy management insights – such as suggesting heating be adjusted based on the current weather or the number of occupants using a room. 
Karina Maksimuk describes the solution as a complete end-to-end service that integrates software and hardware for measuring a building’s energy efficiency. “We streamline the process of having sensors and a smart dashboard installed in buildings that provide actionable insights for users. The building management dashboard virtually displays real-time data for energy saving opportunities,” she says.
“You can’t manage what you don’t measure. We help our customers make sense of their energy management data and translate it into energy-saving actions.”
As the February winner of the Shell LiveWIRE Smarter Future Award, Hubebub received £5,000 in funding to support bringing their wireless smart sensor technology to market. Karina says the funding is critical to the company’s ability to secure a pilot project that showcases a unique solution for how the smart sensors will be powered. 
“Funding through programmes like Shell LiveWIRE has been critical to our team being able to develop a more sustainable solution to powering our system,” says Karina. “The Shell LiveWIRE Award will help us commercialise wireless sensors that work by harvesting energy from the environment, rather than having to rely on environmentally-harmful batteries. Depending on the size of the installation, Hubebub’s sensors can be powered by harvesting energy from nearby TV, radio, mobile, or Wi-Fi signals.”
Hubebub believes that energy efficiency is at the core of a low-carbon economy. With research suggesting that taking cost-effective measures to retrofit buildings can reduce CO2 emissions by 35%,3 Hubebub is ready to begin London’s transformation into an energy efficient, smarter city. 
You can follow Hubebub on Twitter.

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